Our views on the the world of online marketing

5 growing trends in influencer marketing

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As the old adage goes, people do business with people they know, like and trust – it’s always been this way, but it’s now more true than ever. In this age of social media, people know exactly where to turn before making a purchase – three quarters of people say they look to social networks for guidance on purchase decisions, as per research by Ogilvy, Google and TNS. For marketers, then, there is an obvious need to be present on social media in a bid to influence their customers’ purchasing decisions. This has led brands to increasingly use influencer marketing to get their products and services in front of eyes, in a positive light. Influencer marketing involves using prominent industry…

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How to use video to boost every part of your online presence

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Businesses are increasingly realising the power of video, with 82% of marketing professionals saying they have found video to be an effective tool for reaching consumers. The versatility of video marketing means it can be used to boost a company’s online presence in a number of different ways, as a recent article we spotted on Business2Community pointed out… Social media Perhaps unsurprisingly, social media platforms have been one of the main driving forces behind the popularity of videos. The channels also enable businesses a chance to be more accessible to, and engage more with, their customers. The two most popular video formats on social media right now are Stories, which allow content to be put into a single curated form…

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12 questions to ask yourself before your video goes live

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Having a viral video is the ultimate dream for video marketers. Psy’s Gangnam Style has over 2.8 billion views on YouTube, Charlie Bit My Finger has more than 848 million views, and the top 10 videos from last year have over 550 million views between them. But how do you achieve similar success when it comes to your product or trying to showcase your business? The Drum recommends asking yourself these key questions before you share it with the world: Is your video any good? This may seem like a rather blunt question to ask yourself – after all, why would you be uploading it if you didn’t think it was engaging? But take a step back, and try to…

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20 video stats every e-commerce marketer should know

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It’s no secret that video is dominating marketing this year, with this versatile platform becoming increasingly popular among consumers and marketers alike. In fact, according to a recent Animoto survey, over 60% of marketers and small business owners said they have plans to increase investment in video marketing this year. For those working in e-commerce, this channel provides the platform to educate and entertain consumers on their products and services. If you’re still unsure whether to invest in video, or are having a hard time trying to argue the case for using video, check out these 20 tantalising stats that we’ve found and they might just help you do just that…Estimates by Cisco suggest that 80% of all global internet…

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12 video marketing stats that prove you should invest today

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If you’re a regular reader of our blog, you’ll already know our thoughts about video marketing – namely, that it’s one of the most popular and effective channels for boosting brand awareness, leads and engagement, and that businesses of all shapes and sizes should be looking to utilise it. But if you’re in charge of a marketing budget, it’s not always easy to convince the boss that certain strategies are worth the investment – particularly when it comes to digital tactics. Sound familiar? Why not forward them this article and see if you can change their mind? The Business2Community website recently offered a list of impressive statistics about video marketing. We’ve rounded up ten that we think will convince any…

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5 things to know about the new age of video marketing

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With video marketing practically taking over the world, it’s important to keep up with how the sector is evolving. Driven largely by social media, with new platforms and features emerging all the time, brands and marketers will have to deliver quality content that today’s video-loving audiences want to consume. In light of this, the Entrepreneur website recently listed five need-to-know essentials for anyone looking to create a winning video campaign. Which, in case you were wondering, is precisely what you should be doing. Here are the key takeaways that could re-energise your video marketing efforts: 1. Creativity is king We’ve all heard the expression ‘content is king’; but content without creativity has little value. Without creativity, your content is just…

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Facebook and YouTube changes – what marketers need to know

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The numerous and frequent changes to social media sites such as Twitter, Facebook and YouTube are something that prevents a lot of marketers from investing too much time and effort in these channels. After all, no-one enjoys playing a game when somebody keeps changing the rules. However, change is a necessary element of the modern marketing world; did you know, for example, that according to data compiled by Greg Jarboe – founder of content marketing agency SEO-PR – YouTube changes at a rate of 33% each year? So rather than burying their heads in the sand, marketers need to keep up with the latest developments if they wish to stay ahead of the curve. Thankfully, this time around Facebook and…

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Fractionalised video content: What is it, and why do you need to start creating it NOW?

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You may or may not just be getting started with video marketing, but either way, know this: single-channel video marketing campaigns are no longer relevant for today’s audience, and brands must adjust their strategies accordingly. That’s because video has come a long way from the days when it was a relatively simple marketing tool. In the past, all brands had to do was create a television advert, book a slot and wait for thousands of people across the country to view their lovingly-created content. There was no pausing live TV back then, so consumers had to watch every ad that came on their screen. Not so much anymore. These days, digital and satellite TV packages offer thousands of channels to…

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