Our views on the the world of online marketing

Nielsen extends digital ratings to YouTube videos

By | VSEO | No Comments

If you needed yet more evidence of the growing popularity and importance of online video content, Nielsen has just revealed it will start including video content shared on Facebook, Hulu and YouTube in its digital content ratings. Nielsen Media Research uses audience measurement systems to produce its Nielsen ratings which seek to determine everything from TV ads brand memorability to the most popular TV programme (no surprise that Game of Thrones is currently taking this top spot). As the company itself states: “The media industry is in the midst of an important transition: consumers have endless options for consuming their favourite content, and it’s fundamentally changing the business of TV, advertising, and measurement. The need for fair comparisons between digital…

Read More

How to supercharge your organic reach on YouTube for free

By | YouTube | No Comments

YouTube is the world’s second largest search engine, with 1.5 billion monthly viewers visiting the site around 22 billion times. It’s no surprise then that companies want to boost their reach and content on the platform. Just as you can buy Instagram likes and followers, you can do the same with YouTube views. The point being that it will fool YouTube’s algorithms and convince people to watch your video; after all, we’re all more likely to watch a video with thousands of views compared to one with just a handful. While this may seem like a clever strategy, cheating doesn’t always pay off in the long run. YouTube is constantly improving its bot detection capabilities, its algorithms are increasingly paying…

Read More

How to plan the perfect YouTube campaign

By | VSEO | No Comments

If you’ve been unsure about the power of video, perhaps YouTube’s latest stats can finally persuade you, as Marketing Land reports that the video service has now hit 1.5 billion viewers every month. Just let that number sink in a moment… According to HubSpot’s State of Inbound 2017 report, nearly half (48%) of marketers are planning to add YouTube to their content strategy over the course of the next 12 months. So, chances are, your competitors are already getting serious about video. While this popularity has resulted in saturation, a marketing plan that is right for the platform can help you make a success of your YouTube channel. If your YouTube marketing isn’t seeing the results you’d like, TechCo recommends…

Read More

5 growing trends in influencer marketing

By | VSEO | No Comments

As the old adage goes, people do business with people they know, like and trust – it’s always been this way, but it’s now more true than ever. In this age of social media, people know exactly where to turn before making a purchase – three quarters of people say they look to social networks for guidance on purchase decisions, as per research by Ogilvy, Google and TNS. For marketers, then, there is an obvious need to be present on social media in a bid to influence their customers’ purchasing decisions. This has led brands to increasingly use influencer marketing to get their products and services in front of eyes, in a positive light. Influencer marketing involves using prominent industry…

Read More

How to use video to boost every part of your online presence

By | VSEO | No Comments

Businesses are increasingly realising the power of video, with 82% of marketing professionals saying they have found video to be an effective tool for reaching consumers. The versatility of video marketing means it can be used to boost a company’s online presence in a number of different ways, as a recent article we spotted on Business2Community pointed out… Social media Perhaps unsurprisingly, social media platforms have been one of the main driving forces behind the popularity of videos. The channels also enable businesses a chance to be more accessible to, and engage more with, their customers. The two most popular video formats on social media right now are Stories, which allow content to be put into a single curated form…

Read More

12 questions to ask yourself before your video goes live

By | VSEO | No Comments

Having a viral video is the ultimate dream for video marketers. Psy’s Gangnam Style has over 2.8 billion views on YouTube, Charlie Bit My Finger has more than 848 million views, and the top 10 videos from last year have over 550 million views between them. But how do you achieve similar success when it comes to your product or trying to showcase your business? The Drum recommends asking yourself these key questions before you share it with the world: Is your video any good? This may seem like a rather blunt question to ask yourself – after all, why would you be uploading it if you didn’t think it was engaging? But take a step back, and try to…

Read More

20 video stats every e-commerce marketer should know

By | VSEO | No Comments

It’s no secret that video is dominating marketing this year, with this versatile platform becoming increasingly popular among consumers and marketers alike. In fact, according to a recent Animoto survey, over 60% of marketers and small business owners said they have plans to increase investment in video marketing this year. For those working in e-commerce, this channel provides the platform to educate and entertain consumers on their products and services. If you’re still unsure whether to invest in video, or are having a hard time trying to argue the case for using video, check out these 20 tantalising stats that we’ve found and they might just help you do just that…Estimates by Cisco suggest that 80% of all global internet…

Read More

12 video marketing stats that prove you should invest today

By | VSEO | No Comments

If you’re a regular reader of our blog, you’ll already know our thoughts about video marketing – namely, that it’s one of the most popular and effective channels for boosting brand awareness, leads and engagement, and that businesses of all shapes and sizes should be looking to utilise it. But if you’re in charge of a marketing budget, it’s not always easy to convince the boss that certain strategies are worth the investment – particularly when it comes to digital tactics. Sound familiar? Why not forward them this article and see if you can change their mind? The Business2Community website recently offered a list of impressive statistics about video marketing. We’ve rounded up ten that we think will convince any…

Read More