Social media platforms are increasingly focusing on a video-first strategy. However, Facebook announced at the end of last year that it would be tackling engagement bait. So, brands need to make sure they’re producing engaging, creative and share-worthy content that puts value first. Easy, right?
If you’re scratching your head trying to come up with new video content, Forbes recommends the following ideas to help boost your video marketing strategy:
Your business will have its own strengths that set it apart from competitors. Show your audience what makes you unique with a video explaining your value. This could be done by repurposing written content, such as press coverage and blogs, into video format for your website, or sharing staff testimonials.
For maximum views, make sure you pin the video to the top of your company Facebook and Twitter pages.
Social media has become part of our daily routine. Not only do people use it to keep up-to-date with their friends and family, they also want to be kept in the loop about their favourite brands. Video is a great way to engage people with your latest business news, whether it’s a new feature or product, a special event or an upcoming deal, they’ll want to know.
Our decreasing attention spans mean the majority of us would rather watch a video explaining a product, rather than reading a couple of paragraphs describing it.
Not only do product demos help boost understanding of the product, they can also enhance trust, as customers can see your product in action. Just remember to keep it simple and, if you want to reinforce the purpose of your product, consider a before-and-after video.
Show your expertise by creating videos that explain relevant industry updates and the impact they could have — you’ll position yourself as a thought-leader and will become to go-to source for your audience.
To mix it up, invite guest experts from your field or, if you’re short on time, create text-based video sharing industry stats and quotes.
According to The Verge, 2017 marked the year people asked Google “How….?” So, make 2018 the year your customers come to you for answers. How-to videos are a great way of providing users with value, whilst also enabling you to showcase your products or services.
Either give tips related to your products or show them being used in an interesting way.
Research by BrightLocal found that 85% of consumers trust online reviews as much as personal recommendations. So why not share a positive review in video format? It provides potential customers with a more authentic view of how your product or service could address their pain points. And it could help boost loyalty amongst your satisfied customers.
You could share a video of customer quotes or ask loyal customers to produce their own videos for you to share — this is a great way to boost brand engagement.
Be relevant with seasonal content
You should be posting content regularly if you want to grow your following and increase conversions. But that doesn’t stop you from making use of social holidays to interact with customers, be relevant, and stay at the top of your customer feed.
Social media is a great platform to embrace holidays such as friendship day or national pizza day. Capitalise on such events through promotions and hashtags. Keep an eye out for trending events to make sure you don’t miss out.
Now you’ve got the ideas, it’s time to get the views. Spot Digital can help you boost organic views and engagement with your video content. Get in touch today to find out more.