If you mention video marketing, chances are the word ‘noise’ will be mentioned in the same conversation. As consumers become more tech-savvy, companies are increasingly competing with one another to capture customers’ digital attention.
The challenge for companies is how to break through that noise with a video marketing campaign that will make users take notice.
Video has arguably become the most popular – and engaging – form of online content. According to Google, nearly 50% of internet users look for videos related to a product or service before visiting a store.
Meanwhile, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favourite creator.
However, no video creator can afford to become complacent. Video trends are continually changing, so it’s important companies stay in the loop.
Here are four video marketing trends to watch over the coming 12 months.
Vlogging for business
Vlogging gives viewers a sneak peek into the life of the vlogger, providing insight into what happens day-to-day – however mundane that may be. Businesses have been getting in on the vlogging action, in the hope it will create a better connection with their audience. A key advantage of vlogging is that it’s affordable – if you have a smartphone, editing software and YouTube channel, you’re good to go.
Live video for business is already big news, but it’s about to get bigger. According to Facebook, the daily watch time for Facebook Live broadcasts grew four times in 12 months. Meanwhile, Instagram Live and live streaming on platforms such as YouTube and Twitch are all vying for a share of the market. The benefit of live video is that viewers feel you are talking directly to them so are often happy to join the conversation. From a business perspective, it’s a great way to showcase new products or offer demos, webinars and live tours.
If you’re looking for a way to immerse your audience in a particular feeling and give them a unique experience, 360-degree videos should be on your radar. Often associated with travel companies, 360-degree videos can be used by a range of different businesses, from museums to car dealerships. All you need to get started is a GoPro (or similar camera) and editing software.
Businesses no longer want TV ads, they’re looking to YouTube ads instead. Considering YouTube ads are less expensive and reach more people, why not? A study by Nielsen revealed that YouTube reaches more adults aged 18 and over during prime time TV on mobile alone compared to any cable network. Working on the premise that audiences are happy to watch ads ahead of quality video content, it’s safe to say many businesses will be turning to YouTube ads this year.
By keeping up with the latest video marketing trends, businesses are better prepared to adopt the best marketing strategy and stay one step ahead of the competition.
If you would like to find out how to create entertaining, useful videos that resonate with – and capture the attention of – your audience, get in touch with the team at Spot Digital today.