Our views on the the world of online marketing

Video marketing stats you can’t ignore

By | YouTube | No Comments

‘Video is the new king of content’, ‘this is the year of video marketing’ – you’ve no doubt heard these proclamations and more over the last few years. Everywhere you look, someone seems to be talking about video marketing. It’s easy to fall into the trap of believing video is simply another marketing fad that isn’t worth the time. After all, once you’ve got to grips with a great video marketing strategy, won’t another trend take over? Well, the numbers certainly don’t seem to suggest that. In fact, video marketing continues to grow. But don’t just take our word for it. Writing for Business2Community, Wyzowl highlights these top video marketing stats that brands simply can’t ignore in 2018: 81% of…

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How to use video content to generate more sales

By | YouTube | No Comments

Online video content accounted for around three quarters (74%) of global web traffic in 2017, Edgy Labs reports. With video providing companies with a chance to boost brand awareness, build leads, and encourage greater user engagement, it’s not surprising that so many companies are starting to add video to their marketing mix. To make sure you’re creating videos that are engaging and will lead to more customers and higher sales, Edgy Labs recommends the following steps: Don’t aim for virality Social media has helped create a platform for videos to go viral, being picked up and shared by thousands and sometimes millions of viewers. So, surely virality is what you should be aiming for with your video content? This is…

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How to create compelling videos

By | YouTube | No Comments

Video marketing provides brands with the opportunity to educate audiences while also getting their products or services in front of them in an interesting and creative way. One of the best things about video is how universal it is. Everyone can engage with video, and it is easier to process, understand and recall than written word. If you want to bring your brand stories to life and develop deeper customer relationships, Business2Community recommends following these top tips: Don’t create videos in isolation All too often, videos are created and treated as an external entity so they don’t link with the wider brand strategy. Videos aren’t separate to your brand, they’re supposed to support and complement your company’s voice and the…

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Why should you invest in video marketing?

By | YouTube | No Comments

If content is king then video marketing is the supreme ruler. The power of video marketing is no secret, but it seems that some businesses still haven’t been won over. If you’re still unconvinced by video, perhaps these points from KnowTechie can help win you round: Greater engagement Take a moment to have a scroll through your Facebook and Instagram feed. We’re going to hazard a guess that the majority of your newsfeed will consist of videos. Now, have another look and compare the engagement on these videos to images or written posts shared by the same accounts. We’d wager that the video posts have garnered more engagement than the other posts. Were we right? We’re not psychic, it’s simply…

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How to rank number one on YouTube

By | YouTube | No Comments

  When you search for a video on YouTube, how often do you click on the top video? Chances are, it’s pretty often. Similar to Google, the YouTube number one ranking is a sought-after spot for video marketers. It is particularly useful for top of the funnel stages of the customer journey and is a great way to boost brand awareness. But how do you reach this coveted top spot? Hubspot and SEO expert Brian Dean recommends following these steps to help your video rank number one on YouTube: Conduct keyword research While the tools may be different, you should treat YouTube SEO as you would regular SEO, and the first step is keyword research. To begin with, produce a…

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How to make social media marketing videos more engaging

By | YouTube | No Comments

You only have to scroll through your own social platform feeds to realise how popular social media videos are becoming. According to Statista, social media video penetration among global internet users hit 56% in 2017, up from 38% in 2015. And you can expect this figure to further increase as Cisco predicts 82% of all consumer web traffic will be video by 2020. Not only are attention spans decreasing, but Wyzowl’s State of Video Marketing 2018 report claims that nearly two thirds (65%) of businesses not currently using video plan to implement it this year. Marketers need to ensure, therefore, that they are producing captivating video content that will cut through the noise and grab the attention of their audience….

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10 mind-blowing video marketing statistics

By | YouTube | No Comments

Video dominated the marketing world in 2017, and this new king of content looks like it will continue to reign supreme throughout the rest of 2018. But what exactly is driving marketers to the power of video? Let’s take a look at some staggering statistics from Wyzowl’s State of Video Marketing 2018 survey, discussed by Business2Community: 1. The average consumer watches over an hour and a half of online video content every day And approximately 15% watch, on average, more than three hours daily. It is clear that video plays a key role in our daily lives. As streaming services and online video continues to rise, it’ll be interesting to see how daily video consumption will also grow. 2. Nearly…

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Top video marketing ideas to try

By | YouTube | No Comments

Social media platforms are increasingly focusing on a video-first strategy. However, Facebook announced at the end of last year that it would be tackling engagement bait. So, brands need to make sure they’re producing engaging, creative and share-worthy content that puts value first. Easy, right? If you’re scratching your head trying to come up with new video content, Forbes recommends the following ideas to help boost your video marketing strategy: Company overview Your business will have its own strengths that set it apart from competitors. Show your audience what makes you unique with a video explaining your value. This could be done by repurposing written content, such as press coverage and blogs, into video format for your website, or sharing…

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