Our views on the the world of online marketing

10 fast facts about YouTube in 2017

By | SEO, VSEO, YouTube | No Comments

October 4, 2017 Marketers are being won over by the power of video. So it should be of little surprise that nearly half (48%) of those surveyed for HubSpot’s State of Inbound 2017 report indicated their plans to add YouTube to their content strategy over the next 12 months. In fact, the video sharing site was the most popular content distribution channel marketers wanted to add. Of course, YouTube isn’t the only platform you can share your video on. However, the facts compiled in Filmora’s recent infographic highlight why you should invest time in your YouTube channel: It has a lot of users. As of June 2017, YouTube hit 1.5 billion monthly active users. This amounts to nearly a third…

Read More

5 YouTube redesign features every marketer should know

By | VSEO | No Comments

A lot has changed since YouTube launched 12 years ago. The website began with a single video format, 320×240 at 4:3 aspect ratio, but today there is live video, SD, HD, 4K, 360 and 3D. But the way in which viewers are watching videos has changed. Today, over half of all views come from mobile devices. In light of this, and in order to provide users with an enhanced experience, YouTube has unveiled a bunch of new features, for its desktop and mobile app. So, what can marketers expect from the enhanced YouTube, aside from a new logo? YouTube’s five new features New design With so many viewers using mobile to access YouTube, it’s not surprising that the company has…

Read More

It’s a Micro-Influencers World!

By | VSEO | No Comments

If you had told me five years ago that mummy blogger Karen from down the road had more influence and audience impact than the likes of Zoella and Tanya Burr, I would have laughed in your face and told you to go and get your head tested. Fast-forward to today, and micro-influencers (as they are called) are really starting to catch up with the big boys and girls and be taken seriously as a clever, affordable and ultimately influential outlet for brand outreach campaigns. But why may you ask? Have brands suddenly gone mad? Well, not exactly. They simply realise that consumers trust what real, everyday people say more than what celebrities say and are engaging with these ordinary folks…

Read More

The Rise of the Fake Influencer

By | SEO | No Comments

Social media is a world where one can curate their lives and paint a prettier picture of themselves. Thanks to an abundance of photo filters and editing tools, as well as the power to buy followers and engagement, there are no limits to how far reality can be pushed. The sophistication of these apps has made it very difficult to separate what is real from what is fake. Fake influencers have begun using this loop hole, namely on Instagram, to take advantage of brands and win big budget sponsorship and advertising deals. These influencers claim to have six figure followers, an engagement level one can only dream of, and images that are so perfect and preened one wants to go…

Read More

Nielsen extends digital ratings to YouTube videos

By | VSEO | No Comments

If you needed yet more evidence of the growing popularity and importance of online video content, Nielsen has just revealed it will start including video content shared on Facebook, Hulu and YouTube in its digital content ratings. Nielsen Media Research uses audience measurement systems to produce its Nielsen ratings which seek to determine everything from TV ads brand memorability to the most popular TV programme (no surprise that Game of Thrones is currently taking this top spot). As the company itself states: “The media industry is in the midst of an important transition: consumers have endless options for consuming their favourite content, and it’s fundamentally changing the business of TV, advertising, and measurement. The need for fair comparisons between digital…

Read More

How to supercharge your organic reach on YouTube for free

By | YouTube | No Comments

YouTube is the world’s second largest search engine, with 1.5 billion monthly viewers visiting the site around 22 billion times. It’s no surprise then that companies want to boost their reach and content on the platform. Just as you can buy Instagram likes and followers, you can do the same with YouTube views. The point being that it will fool YouTube’s algorithms and convince people to watch your video; after all, we’re all more likely to watch a video with thousands of views compared to one with just a handful. While this may seem like a clever strategy, cheating doesn’t always pay off in the long run. YouTube is constantly improving its bot detection capabilities, its algorithms are increasingly paying…

Read More

How to plan the perfect YouTube campaign

By | VSEO | No Comments

If you’ve been unsure about the power of video, perhaps YouTube’s latest stats can finally persuade you, as Marketing Land reports that the video service has now hit 1.5 billion viewers every month. Just let that number sink in a moment… According to HubSpot’s State of Inbound 2017 report, nearly half (48%) of marketers are planning to add YouTube to their content strategy over the course of the next 12 months. So, chances are, your competitors are already getting serious about video. While this popularity has resulted in saturation, a marketing plan that is right for the platform can help you make a success of your YouTube channel. If your YouTube marketing isn’t seeing the results you’d like, TechCo recommends…

Read More

5 growing trends in influencer marketing

By | VSEO | No Comments

As the old adage goes, people do business with people they know, like and trust – it’s always been this way, but it’s now more true than ever. In this age of social media, people know exactly where to turn before making a purchase – three quarters of people say they look to social networks for guidance on purchase decisions, as per research by Ogilvy, Google and TNS. For marketers, then, there is an obvious need to be present on social media in a bid to influence their customers’ purchasing decisions. This has led brands to increasingly use influencer marketing to get their products and services in front of eyes, in a positive light. Influencer marketing involves using prominent industry…

Read More