Our views on the world of online marketing

The importance of the first five seconds of video in a skippable world

By | YouTube | No Comments

  While YouTube may be looking at bringing in longer or completely non-skippable ads to some of its YouTube partners, many advertisers are facing the issue of viewers bypassing their video ads. The truth is, most pre-roll ads on YouTube still have the five-second limit before viewers can skip to the content. And, as CNBC reported, nearly two thirds (65%) of people skip video adverts as soon as they get the chance. Most simply do it out of habit, with three quarters (75%) saying it has become an ingrained behaviour. So, what can brands do to stop viewers from automatically clicking on the skip button? They need to engage and grab the attention and curiosity of the viewer to encourage…

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Live streaming videos and the impact on your SEO

By | YouTube | No Comments

What comes to your mind when you think of live streaming videos? Perhaps faint memories of Periscope or Twitch float back into your mind or you think of celebrities doing live streams on Instagram. But live videos aren’t just a thing of the past or for famous faces, it can also be an innovative and powerful tool for brands. Of course, you can’t just jump on the bandwagon for the sake of it, it has to bring value to your business. But, as Adweek discussed, there are already stats to prove its effectiveness. More than three quarters (78%) of Facebook audiences regularly watch live video. And if that wasn’t enough, live videos can help tackle the social media giant’s fickle…

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Why video’s versatility makes it such a great investment

By | YouTube | No Comments

  What does your marketing consist of? Chances are you use a combination of offline and online campaigns, perhaps implementing a mix of direct mail, social media, SEM, and print advertising. But how much of that content can you re-use for different campaigns? While businesses comprehend the value of their marketing spend, they also, understandably, want to get a return on their investment. Different channels have their own needs, audiences, and requirements. But, what if there were a marketing strategy that could provide a wealth of content that could be used in different campaigns and on different channels? Thankfully, there is such an option. Enter, video marketing! As Business2Community recently discussed, adopting a video-first marketing strategy could enable your company…

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Video marketing stats you can’t ignore

By | YouTube | No Comments

‘Video is the new king of content’, ‘this is the year of video marketing’ – you’ve no doubt heard these proclamations and more over the last few years. Everywhere you look, someone seems to be talking about video marketing. It’s easy to fall into the trap of believing video is simply another marketing fad that isn’t worth the time. After all, once you’ve got to grips with a great video marketing strategy, won’t another trend take over? Well, the numbers certainly don’t seem to suggest that. In fact, video marketing continues to grow. But don’t just take our word for it. Writing for Business2Community, Wyzowl highlights these top video marketing stats that brands simply can’t ignore in 2018: 81% of…

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How to use video content to generate more sales

By | YouTube | No Comments

Online video content accounted for around three quarters (74%) of global web traffic in 2017, Edgy Labs reports. With video providing companies with a chance to boost brand awareness, build leads, and encourage greater user engagement, it’s not surprising that so many companies are starting to add video to their marketing mix. To make sure you’re creating videos that are engaging and will lead to more customers and higher sales, Edgy Labs recommends the following steps: Don’t aim for virality Social media has helped create a platform for videos to go viral, being picked up and shared by thousands and sometimes millions of viewers. So, surely virality is what you should be aiming for with your video content? This is…

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How to create compelling videos

By | YouTube | No Comments

Video marketing provides brands with the opportunity to educate audiences while also getting their products or services in front of them in an interesting and creative way. One of the best things about video is how universal it is. Everyone can engage with video, and it is easier to process, understand and recall than written word. If you want to bring your brand stories to life and develop deeper customer relationships, Business2Community recommends following these top tips: Don’t create videos in isolation All too often, videos are created and treated as an external entity so they don’t link with the wider brand strategy. Videos aren’t separate to your brand, they’re supposed to support and complement your company’s voice and the…

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Why should you invest in video marketing?

By | YouTube | No Comments

If content is king then video marketing is the supreme ruler. The power of video marketing is no secret, but it seems that some businesses still haven’t been won over. If you’re still unconvinced by video, perhaps these points from KnowTechie can help win you round: Greater engagement Take a moment to have a scroll through your Facebook and Instagram feed. We’re going to hazard a guess that the majority of your newsfeed will consist of videos. Now, have another look and compare the engagement on these videos to images or written posts shared by the same accounts. We’d wager that the video posts have garnered more engagement than the other posts. Were we right? We’re not psychic, it’s simply…

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