Our views on the the world of online marketing

YouTube to launch new Stories video format called ‘Reels’

By | YouTube | No Comments

December 5, 2017 Earlier this year, KPCB’s Internet Trends report predicted that video content will represent 74% of all internet traffic in 2017. It is safe to assume that a large proportion of this viewing will include social media, with Instagram Stories becoming an increasingly popular platform. A year and a half since it was launched, Fortune notes that Instagram Stories now has 300 million daily active users. And businesses are getting in on the action too, with more than 50% of those using the channel producing an Instagram story in the last month. Of these, one in five organic stories generated a direct message from a consumer. With stats like this, it is perhaps unsurprising that YouTube has announced…

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The Basic Rules of Social Video

By | YouTube | No Comments

November 22, 2017 According to Social Media Today, more than 500 million hours of videos are watched on YouTube every day, Facebook users watch over 100 million hours of videos daily, and 10 billion are watched on Snapchat. So, it’s pretty safe to say that social is ruling the online video world. While many brands have embraced video marketing, The Drum has outlined basic rules to help marketers succeed with their social video: Optimise video for specific platforms Consumers are no longer content with a one-size-fits-all approach. You can’t just post TV ads across multiple platforms and hope for the best. For increased engagement with your social videos, you need to make sure you convert them to the best specification…

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Video Marketing Rules the World

By | YouTube | No Comments

Online video is a phenomenon like no other! This amazing opportunity for sharing videos with a large audience is not there only for uploading funny videos of cats and babies. More than anything, it’s a powerful marketing tool for reaching potential clients. Using video for business purposes is growing day by day. 96% of marketers invested in video marketing in 2016. The click-through rate of video advertisements is 18 times higher than that of HTML banners. Impressive, isn’t it? Find even more amazing facts in the infographics compiled by the experts at Website Builder. Probably it comes as no surprise that the biggest channel for video advertising is YouTube. Every minute 48 hours of video is being uploaded on YouTube….

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Top 5 Halloween YouTube Ads of All Time

By | YouTube | No Comments

Zara Danesh, 31st October 2017 Mwahahaha. It is that time of year again – Scream masks, carved pumpkins, severed necks and vampire teeth. Yes, you guessed it, it is Halloween! Brands have long been using Halloween as an opportunity to showcase their more light-hearted side as well as make some all-important sales. YouTube is considered the platform of choice for achieving this as not only does video content allow for greater engagement levels than its written friend, but the channel’s notoriously younger audience is the perfect target for this day of spooky fun. So here we have for your squeamish pleasure the top 5 Halloween YouTube ads of all time. Don’t get scared now! 1. LG – So Real, it’s…

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5 Quick Tips for a Successful Blogger Outreach Campaign

By | YouTube | No Comments

Zara Danesh, 27th October 2017 We all know the importance of outreach. Whether it’s for PR or marketing purposes, what bloggers write about and link to plays a vital role in increasing brand awareness and sales. Whereas before it was all about celebrity endorsements, now real, everyday people are coming to the fore front of product pushes as they are seen as having ‘more influence’ over purchase decisions than famous faces. But what makes a company’s outreach campaign stand out from the crowd? Is it a strong connection with their audience? Or a good dollop of creativity? Both in absolutely equal measure ? Just take the American fast food chain Wendy’s Sweet Made Sweeter crusade – the burger joint invited…

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Top 10 video marketing trends we’ve seen this year

By | YouTube | No Comments

According to Cisco, every second, a million minutes of video content will cross the global IP networks by 2021.This means that it would take individuals over five million years to watch the amount of video crossing the network every month! That’s a whole lot of video. So, have we, as Animoto suggests, shifted to a “video first” world? These top 10 video trends discussed by Forbes seem to suggest that we’re certainly headed that way… Video First Facebook was the first to coin this term last year, as it began to notice how consumers want to watch video, but they want to produce it too. But it isn’t just consumers, as businesses are getting in on the act. In fact,…

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10 fast facts about YouTube in 2017

By | SEO, VSEO, YouTube | No Comments

October 4, 2017 Marketers are being won over by the power of video. So it should be of little surprise that nearly half (48%) of those surveyed for HubSpot’s State of Inbound 2017 report indicated their plans to add YouTube to their content strategy over the next 12 months. In fact, the video sharing site was the most popular content distribution channel marketers wanted to add. Of course, YouTube isn’t the only platform you can share your video on. However, the facts compiled in Filmora’s recent infographic highlight why you should invest time in your YouTube channel: It has a lot of users. As of June 2017, YouTube hit 1.5 billion monthly active users. This amounts to nearly a third…

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5 YouTube redesign features every marketer should know

By | VSEO | No Comments

A lot has changed since YouTube launched 12 years ago. The website began with a single video format, 320×240 at 4:3 aspect ratio, but today there is live video, SD, HD, 4K, 360 and 3D. But the way in which viewers are watching videos has changed. Today, over half of all views come from mobile devices. In light of this, and in order to provide users with an enhanced experience, YouTube has unveiled a bunch of new features, for its desktop and mobile app. So, what can marketers expect from the enhanced YouTube, aside from a new logo? YouTube’s five new features New design With so many viewers using mobile to access YouTube, it’s not surprising that the company has…

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