Our views on the world of online marketing

From newsstand to newsfeed: why brands are choosing influencers over magazines

By | YouTube | No Comments

No one seems able to make up their mind about the future of print. One minute it is declared dead, the next Facebook and Airbnb are launching their own print publications (just don’t call them ‘magazines’). But while the print scene is riddled with uncertainty, influencer marketing is enjoying an increasing sense of confidence. Influencers are gaining in popularity and reputation and starting to steal slices of the magazine’s share of the pie. So, asks Mediatel, are today’s influencers tomorrow’s magazine publishers? There’s clearly an overlap. The type of content produced for print magazines is not a million miles away from that created by influencers. When looking for inspiration, consumers now have the option of either leafing through a print…

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Why nano-influencers should be part of your video marketing strategy for 2019

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There was a time when brands turned to major celebrities to endorse products on social media. Then, brands started looking towards more relatable people to promote items. Makeup vlogger Zoella and her boyfriend Alfie Deyes are prime examples, ‘selling’ various products to their multi-millions of followers. Next came the micro-influencers. These more specialist, more trusted individuals were happy to become brand ambassadors (at the right price). But now, according to the New York Times, it’s the turn of the nano-influencers. These are a group of run-of-the-mill digital citizens who just happen to be pretty good at social media. When it comes to nano-influencers, the number of followers is irrelevant. Their appeal is that they are not famous. It makes sense….

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Online video trends and stats in 2018

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Consumers love video content; as a result, brands and advertisers do, too. As video marketing becomes bigger than ever and promises to be the future of online marketing, it is essential that marketers understand how, when and where people are watching videos online. The value of video A study by PROMO has revealed the extent to which consumers watch online video: 44% watch five or more a day. And of those, about 35% admit they watch more than ten videos daily. In terms of online video content leaders, Facebook and YouTube are top of the list. The survey showed that users are watching the majority of video on Facebook (47%) and YouTube (41%). Just 12% of respondents said they watched…

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A guide to working with influencers

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Most of us consume huge volumes of content every day, but how much of it do we actually trust? Research by Twitter says the majority of us (56%) only really trust our friends and family when it comes to buying a product or service. But coming a close second (49%) is trusting recommendations from influencers. These influencers (aka bloggers and social media personalities) have taken the time to create quality, relevant content and grow their audiences. As a result, their opinions carry significant weight with their followers. As more brands look for ways to engage with new audiences, HubSpot offers tips on how to connect and collaborate with influencers. 1 Provide products/samples One way to obtain brand exposure is to…

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The importance of the first five seconds of video in a skippable world

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  While YouTube may be looking at bringing in longer or completely non-skippable ads to some of its YouTube partners, many advertisers are facing the issue of viewers bypassing their video ads. The truth is, most pre-roll ads on YouTube still have the five-second limit before viewers can skip to the content. And, as CNBC reported, nearly two thirds (65%) of people skip video adverts as soon as they get the chance. Most simply do it out of habit, with three quarters (75%) saying it has become an ingrained behaviour. So, what can brands do to stop viewers from automatically clicking on the skip button? They need to engage and grab the attention and curiosity of the viewer to encourage…

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Live streaming videos and the impact on your SEO

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What comes to your mind when you think of live streaming videos? Perhaps faint memories of Periscope or Twitch float back into your mind or you think of celebrities doing live streams on Instagram. But live videos aren’t just a thing of the past or for famous faces, it can also be an innovative and powerful tool for brands. Of course, you can’t just jump on the bandwagon for the sake of it, it has to bring value to your business. But, as Adweek discussed, there are already stats to prove its effectiveness. More than three quarters (78%) of Facebook audiences regularly watch live video. And if that wasn’t enough, live videos can help tackle the social media giant’s fickle…

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Why video’s versatility makes it such a great investment

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  What does your marketing consist of? Chances are you use a combination of offline and online campaigns, perhaps implementing a mix of direct mail, social media, SEM, and print advertising. But how much of that content can you re-use for different campaigns? While businesses comprehend the value of their marketing spend, they also, understandably, want to get a return on their investment. Different channels have their own needs, audiences, and requirements. But, what if there were a marketing strategy that could provide a wealth of content that could be used in different campaigns and on different channels? Thankfully, there is such an option. Enter, video marketing! As Business2Community recently discussed, adopting a video-first marketing strategy could enable your company…

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