Our views on the world of online marketing

Why authenticity is powering influencer marketing in 2019

By | YouTube | No Comments

Influencer marketing is off the scale. But so too is the news coverage of it – and it ain’t all rainbows and unicorns. One minute, we’re getting details of the disastrous Fyre Festival, the next we read that an egg has become the most liked picture on Instagram. And best not mention Kim Kardashian West promoting appetite-suppressing lollies to her 100+ million Instagram followers. It’s no wonder that consumers are questioning whether there’s any authenticity left in influencer marketing. Over the last ten years, influencer marketing has been a much-favoured tactic by brands looking to promote their wares. Social media stars have been in a state of continual posting, boosting their follower count and cashing in on brand deals. But…

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Top tips for working with travel influencers

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Influencer marketing is on the rise. So much so, it has become one of travel’s most essential marketing tools. Not only are travellers thinking about a destination’s ‘Instagrammability’ before booking, they are increasingly turning to influencers as a top source of travel inspiration. With this in mind, it’s no wonder travel and hospitality brands are taking advantage. But not all influencer marketing campaigns are equal. To be successful they need to be well-executed. An Econsultancy post suggests five tips on how to make your next travel influencer campaign effective. 1. Be careful who you pick Choosing the right influencers to work with takes time. You want to make sure they fit with the brand – and their work fits with…

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4 video marketing trends you need to know for 2019

By | YouTube | No Comments

If you mention video marketing, chances are the word ‘noise’ will be mentioned in the same conversation. As consumers become more tech-savvy, companies are increasingly competing with one another to capture customers’ digital attention. The challenge for companies is how to break through that noise with a video marketing campaign that will make users take notice. Video has arguably become the most popular – and engaging – form of online content. According to Google, nearly 50% of internet users look for videos related to a product or service before visiting a store. Meanwhile, half of 18-to-34-year-old YouTube subscribers would drop what they’re doing to watch a new video by their favourite creator. However, no video creator can afford to become…

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From newsstand to newsfeed: why brands are choosing influencers over magazines

By | YouTube | No Comments

No one seems able to make up their mind about the future of print. One minute it is declared dead, the next Facebook and Airbnb are launching their own print publications (just don’t call them ‘magazines’). But while the print scene is riddled with uncertainty, influencer marketing is enjoying an increasing sense of confidence. Influencers are gaining in popularity and reputation and starting to steal slices of the magazine’s share of the pie. So, asks Mediatel, are today’s influencers tomorrow’s magazine publishers? There’s clearly an overlap. The type of content produced for print magazines is not a million miles away from that created by influencers. When looking for inspiration, consumers now have the option of either leafing through a print…

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Why nano-influencers should be part of your video marketing strategy for 2019

By | YouTube | No Comments

There was a time when brands turned to major celebrities to endorse products on social media. Then, brands started looking towards more relatable people to promote items. Makeup vlogger Zoella and her boyfriend Alfie Deyes are prime examples, ‘selling’ various products to their multi-millions of followers. Next came the micro-influencers. These more specialist, more trusted individuals were happy to become brand ambassadors (at the right price). But now, according to the New York Times, it’s the turn of the nano-influencers. These are a group of run-of-the-mill digital citizens who just happen to be pretty good at social media. When it comes to nano-influencers, the number of followers is irrelevant. Their appeal is that they are not famous. It makes sense….

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Online video trends and stats in 2018

By | YouTube | No Comments

Consumers love video content; as a result, brands and advertisers do, too. As video marketing becomes bigger than ever and promises to be the future of online marketing, it is essential that marketers understand how, when and where people are watching videos online. The value of video A study by PROMO has revealed the extent to which consumers watch online video: 44% watch five or more a day. And of those, about 35% admit they watch more than ten videos daily. In terms of online video content leaders, Facebook and YouTube are top of the list. The survey showed that users are watching the majority of video on Facebook (47%) and YouTube (41%). Just 12% of respondents said they watched…

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A guide to working with influencers

By | YouTube | No Comments

Most of us consume huge volumes of content every day, but how much of it do we actually trust? Research by Twitter says the majority of us (56%) only really trust our friends and family when it comes to buying a product or service. But coming a close second (49%) is trusting recommendations from influencers. These influencers (aka bloggers and social media personalities) have taken the time to create quality, relevant content and grow their audiences. As a result, their opinions carry significant weight with their followers. As more brands look for ways to engage with new audiences, HubSpot offers tips on how to connect and collaborate with influencers. 1 Provide products/samples One way to obtain brand exposure is to…

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The importance of the first five seconds of video in a skippable world

By | YouTube | No Comments

  While YouTube may be looking at bringing in longer or completely non-skippable ads to some of its YouTube partners, many advertisers are facing the issue of viewers bypassing their video ads. The truth is, most pre-roll ads on YouTube still have the five-second limit before viewers can skip to the content. And, as CNBC reported, nearly two thirds (65%) of people skip video adverts as soon as they get the chance. Most simply do it out of habit, with three quarters (75%) saying it has become an ingrained behaviour. So, what can brands do to stop viewers from automatically clicking on the skip button? They need to engage and grab the attention and curiosity of the viewer to encourage…

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