Our views on the world of online marketing

How to make social media marketing videos more engaging

By | YouTube | No Comments

You only have to scroll through your own social platform feeds to realise how popular social media videos are becoming. According to Statista, social media video penetration among global internet users hit 56% in 2017, up from 38% in 2015. And you can expect this figure to further increase as Cisco predicts 82% of all consumer web traffic will be video by 2020. Not only are attention spans decreasing, but Wyzowl’s State of Video Marketing 2018 report claims that nearly two thirds (65%) of businesses not currently using video plan to implement it this year. Marketers need to ensure, therefore, that they are producing captivating video content that will cut through the noise and grab the attention of their audience….

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10 mind-blowing video marketing statistics

By | YouTube | No Comments

Video dominated the marketing world in 2017, and this new king of content looks like it will continue to reign supreme throughout the rest of 2018. But what exactly is driving marketers to the power of video? Let’s take a look at some staggering statistics from Wyzowl’s State of Video Marketing 2018 survey, discussed by Business2Community: 1. The average consumer watches over an hour and a half of online video content every day And approximately 15% watch, on average, more than three hours daily. It is clear that video plays a key role in our daily lives. As streaming services and online video continues to rise, it’ll be interesting to see how daily video consumption will also grow. 2. Nearly…

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Top video marketing ideas to try

By | YouTube | No Comments

Social media platforms are increasingly focusing on a video-first strategy. However, Facebook announced at the end of last year that it would be tackling engagement bait. So, brands need to make sure they’re producing engaging, creative and share-worthy content that puts value first. Easy, right? If you’re scratching your head trying to come up with new video content, Forbes recommends the following ideas to help boost your video marketing strategy: Company overview Your business will have its own strengths that set it apart from competitors. Show your audience what makes you unique with a video explaining your value. This could be done by repurposing written content, such as press coverage and blogs, into video format for your website, or sharing…

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Video marketing takes the crown as King of Content

By | YouTube | No Comments

January 16, 2018 Unless you’ve been living under a rock for the last couple of years, you’ll have undoubtedly heard the phrase ‘content is king’. While this is certainly still true, there has been a shift in the throne room, with the crown moving from written mediums to video. Of course, video’s popularity has been no industry secret. But, as Forbes discusses, there are many indicators that suggest video will long reign over the marketing world: It boosts organic traffic and conversions As Huffington Post recently reported, video content increases organic traffic from search engines by 157%. But video’s power goes beyond that; it also helps convert website visitors into customers. Forbes highlights research that found home pages with videos…

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How to increase the views on your video content

By | YouTube | No Comments

January 2, 2018 According to Vidyard’s 2017 Video in Business Benchmark Report, businesses are publishing an average of 18 new videos every month. While it’s clear that brands are realising the potential of video, the world of online video is becoming increasingly crowded. So, how can you maximise your marketing efforts and boost the reach of your video content? Business2Community suggests implementing the following tactics: Use the first three seconds to capture audience attention With so much content online, viewers are becoming increasingly distracted. To ensure they don’t just breeze past your video, you need to capture your audience’s attention within the first three seconds. There are numerous tools available on social media platforms to do this, from YouTube’s thumbnails…

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YouTube to launch new Stories video format called ‘Reels’

By | YouTube | No Comments

December 5, 2017 Earlier this year, KPCB’s Internet Trends report predicted that video content will represent 74% of all internet traffic in 2017. It is safe to assume that a large proportion of this viewing will include social media, with Instagram Stories becoming an increasingly popular platform. A year and a half since it was launched, Fortune notes that Instagram Stories now has 300 million daily active users. And businesses are getting in on the action too, with more than 50% of those using the channel producing an Instagram story in the last month. Of these, one in five organic stories generated a direct message from a consumer. With stats like this, it is perhaps unsurprising that YouTube has announced…

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The Basic Rules of Social Video

By | YouTube | No Comments

November 22, 2017 According to Social Media Today, more than 500 million hours of videos are watched on YouTube every day, Facebook users watch over 100 million hours of videos daily, and 10 billion are watched on Snapchat. So, it’s pretty safe to say that social is ruling the online video world. While many brands have embraced video marketing, The Drum has outlined basic rules to help marketers succeed with their social video: Optimise video for specific platforms Consumers are no longer content with a one-size-fits-all approach. You can’t just post TV ads across multiple platforms and hope for the best. For increased engagement with your social videos, you need to make sure you convert them to the best specification…

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Video Marketing Rules the World

By | YouTube | No Comments

Online video is a phenomenon like no other! This amazing opportunity for sharing videos with a large audience is not there only for uploading funny videos of cats and babies. More than anything, it’s a powerful marketing tool for reaching potential clients. Using video for business purposes is growing day by day. 96% of marketers invested in video marketing in 2016. The click-through rate of video advertisements is 18 times higher than that of HTML banners. Impressive, isn’t it? Find even more amazing facts in the infographics compiled by the experts at Website Builder. Probably it comes as no surprise that the biggest channel for video advertising is YouTube. Every minute 48 hours of video is being uploaded on YouTube….

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